Parle Products was established as by confectionery in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to the British biscuits. Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G means Genius".
As of January 2013, Parle-G's strong distribution network covered over 6 million retail stores in India. The Brand Trust Report ranked Parle-G as the 42nd most trusted brand of India in 2014. The low price is another important factor in Parle-G's popularity. Outside India, it is sold for 99 cents for a 418 gram pack as of 2012. A more common 80 gram "snack pack" is sold for as low as 15 cents 5 INR at Indian grocers, and 40 cents at major retailers.
Name : Parle-g
Position : Marketing Executives
No Of post : 9,347+
Qualification : Any Graduate/MBA
Salary : 46,000/- To 52,000/-
Location : Across India
Last date : 9-10-2016
Apply Mode : online
To Visit : Click Here
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